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Chcem sa dostať na vyššie pozície vo vyhľadávaní – ako na to?

Čo je SEO optimalizácia? Počuli ste už o tomto výraze? Ak máte vlastný web, resp. e-shop, je dosť pravdepodobné, že vám tento pojem nie je cudzí. Pochádza z anglického výrazu „Search Engine Optimization“ a zaoberá sa optimalizáciou webových stránok pre vyhľadávače. A čo je cieľom SEO optimalizácie? Jednoducho zviditeľniť web vo výsledkoch vyhľadávania pri zadaní určitého kľúčového slova.

Aké sú to on-page a off-page SEO faktory?

V súvislosti s optimalizáciou rozlišujeme on-page a off-page faktory. Čo sa týka prvého typu, teda on-page faktorov, ide o prvky, ktoré sa nachádzajú na vašom webe a môžete ich priamo ovplyvniť ako je napríklad obsah stránky. Off-page faktory sa nenachádzajú priamo na vašom webe a sú i náročnejšie z hľadiska času. Je dôležité uvedomiť si, že pri využití optimalizačných techník je nesmierne dôležitý copywriting, úprava navigácie, celkovej architektúry webu a nepochybne i budovanie spätných odkazov, ktoré zaraďujeme medzi off-page faktory.

Internetový SEO marketing vám pomôže zviditeľniť web!

Ľudia vyhľadávajú denno-denne potrebné informácie na internete, keďže sa rozširuje sféra predaja i nákupu elektronickou formou, firmy sa prezentujú práve prostredníctvom elektronických komunikačných techník, a práve preto sú popredné pozície vo výsledkoch vyhľadávania základom internetového úspechu a konkurenčnej výhody! Nielen SEO optimalizácia, ale aj PPC (platená reklama), bannerová reklama, linkbuilding, online kampane i propagácia na sociálnych sieťach patria medzi najpoužívanejšie formy internetového marketingu.

Koho musím osloviť?

Kvalitná SEO agentúra, resp. firma, ktorá sa zaoberá online marketingom pre svojich klientov poskytuje transparentný prehľad výsledkov, no okrem iného má prepracovaný interný systém sledovania, hodnotenia vývoja i merania prostredníctvom grafov, kľúčových slov, počtu spätných odkazov či rankov. Základom je, aby táto firma s klientom spolupracovala, pravidelne komunikovala a pomohla vytvoriť návrhy i nápady na zefektívnenie a posilnenie webu.

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